Google introduces Search Quality Team

It feels good that Google is making a serious move to come up with quality search engine results. In addition to that, the honesty it displays is really something that brings value to its business. Being the biggest search engine, I just realized that Google is not taking any user queries for granted. This makes me feel that my concerns which I have raised through my post Google Page Rank | What’s the Concept Behind? are being addressed by Google.

Udi Manber – VP for engineering at Google in charge of Search Quality says:

“For something that is used so often by so many people, surprisingly little is known about ranking at Google. This is entirely our fault, and it is by design. We are, to be honest, quite secretive about what we do. There are two reasons for it: competition and abuse. Competition is pretty straightforward. No company wants to share its secret recipes with its competitors. As for abuse, if we make our ranking formulas too accessible, we make it easier for people to game the system. Security by obscurity is never the strongest measure, and we do not rely on it exclusively, but it does prevent a lot of abuse.”

“Another team in our group is responsible for evaluating how well we’re doing. This is done in many different ways, but the goal is always the same: improve the user experience. This is not the main goal, it is the only goal. There are automated evaluations every minute (to make sure nothing goes wrong), periodic evaluations of our overall quality, and, most importantly, evaluations of specific algorithmic improvements.”, he added.

This is a very good initiative that millions of users all over the world will be waiting for. With patience, let’s just wait and see.